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The architecture behind grounded AI

What is RAG (retrieval-augmented generation)? How it works and why it matters

Retrieval-augmented generation (RAG) is an AI architecture that retrieves relevant information from an external knowledge source before a large language model generates an answer. This allows AI applications to work with current, private, or domain-specific information instead of relying only on the model's training data.

Approach Retrieval-grounded answers
Traceability Sources can be cited
Knowledge External data at query time

Learn how retrieval connects your data with an LLM at query time

grounding preview, illustrative live
Low Hallucination risk
4 Chunks retrieved
Live docs Answer basis
Generated answer

    Grounded, not guessed RAG retrieves relevant information from external knowledge sources before the model generates an answer.
    Source-traceable Retrieved documents can be included with the response so users can review where the information came from.
    Works with changing data Knowledge sources can be updated without retraining the underlying language model.
    Useful for private data RAG can connect an AI application to internal documents, knowledge bases, product information, and other external sources.

    Plain answer

    What is RAG (retrieval-augmented generation)?

    Definition

    Retrieval-augmented generation (RAG) is an AI architecture that improves large language model responses by retrieving relevant information from an external knowledge base at query time and providing that information to the model as context before it generates an answer. Instead of relying only on information learned during training, the application can use current, private, or domain-specific source content when responding to a user.

    Step by step

    How RAG works

    A typical RAG system retrieves relevant information first and then provides that information to the language model as context for generating the answer.

    STEP 1

    Query submitted

    A user asks a question in natural language.

    STEP 2

    Query embedded

    The query is converted into a numerical representation that captures its semantic meaning.

    STEP 3

    Relevant content retrieved

    Search retrieves relevant chunks from a knowledge base or vector database.

    STEP 4

    Context inserted

    Retrieved content is added to the query and supplied to the LLM as context.

    STEP 5

    Grounded answer

    The LLM generates a response using the retrieved information, with sources available when the system supports citations.

    The decision

    RAG vs plain LLM vs fine-tuning

    RAG, plain language models, and fine-tuning solve different problems. They can also be combined when an application needs both task-specific behavior and access to current or proprietary information.

    Factor Plain LLM RAG Fine-tuning
    Knowledge source Training data Training data plus retrieved external content Training data plus task-specific training examples
    Update process Model updates require new training or a newer model Update the external knowledge source without retraining the underlying model Requires additional training when model behavior needs to be changed
    Best for General language and knowledge tasks Current, domain-specific, or private information Task-specific behavior, style, or output patterns
    Traceability No retrieval source by default Retrieved sources can be cited No retrieval source by default

    Core concepts

    What makes a RAG system work?

    A RAG application is more than connecting an LLM to a vector database. The quality of retrieval, source preparation, context selection, and evaluation all influence the final response.

    01

    Document ingestion

    Source material such as PDFs, web pages, wikis, databases, and other documents is collected and prepared for retrieval.

    02

    Chunking

    Large documents are divided into smaller pieces so the retrieval system can find information relevant to a particular question.

    03

    Embeddings

    Text can be converted into numerical representations that allow semantically similar queries and documents to be found.

    04

    Retrieval

    The system searches the knowledge source and selects the information most relevant to the user's question.

    05

    Context and generation

    Relevant retrieved content is provided to the language model so it can generate an answer using that context.

    06

    Evaluation

    Retrieval and answer quality should be evaluated against representative questions before the system is relied upon in production.

    Why it matters

    Why is RAG useful?

    A language model's training data does not automatically provide access to an organization's private documents, changing product information, internal policies, or other external knowledge. RAG provides a way for an AI application to retrieve relevant information at query time and use it as context when generating a response.

    COMMON APPLICATIONS

    Where RAG can be used

    • Customer support assistants grounded in product documentation and policies
    • Internal knowledge assistants for employee questions over wikis and company documents
    • Healthcare AI assistants grounded in clinical guidelines — see the healthcare page
    • Legal and compliance research tools that retrieve relevant clauses or documents
    • Ecommerce product assistants answering questions from product information
    • Enterprise search systems that retrieve relevant information from large document collections

    Practical guide

    When should you use RAG?

    RAG is particularly useful when an AI application needs access to information that is private, frequently changing, or specific to a particular domain.

    USE CASE 01

    Private company knowledge

    Use RAG when an assistant needs to answer questions using internal documents, policies, manuals, or company knowledge.

    USE CASE 02

    Frequently changing information

    RAG can retrieve updated information without requiring the underlying language model to be retrained whenever documents change.

    USE CASE 03

    Source-based answers

    RAG is useful when users need answers that can be connected back to the documents or sources used by the application.

    Build with RAG

    Need a RAG application for your business?

    If you are planning a production RAG application, you can learn more about the development process, architecture, and engagement options on the dedicated RAG development page.

    RAG pipeline

    From documents to grounded answers

    STEP 01 source

    Prepare knowledge

    +
    Documents and other knowledge sources are collected, cleaned, parsed, and prepared for retrieval.
    STEP 02 index

    Create searchable representations

    +
    Content is divided into useful chunks and indexed so that relevant information can be retrieved efficiently.
    STEP 03 retrieve

    Find relevant context

    +
    A user's query is used to retrieve the most relevant pieces of information from the connected knowledge source.
    STEP 04 generate

    Generate the answer

    +
    The retrieved information is provided to the language model as context so it can generate a response.
    STEP 05 evaluate

    Evaluate the result

    +
    The retrieval and generated responses can be evaluated against representative questions to identify gaps and improve quality.

    FAQ

    Frequently asked questions about RAG

    What does RAG stand for?
    RAG stands for retrieval-augmented generation. It is an AI architecture that retrieves relevant external information and provides it to a language model as context before the model generates a response.
    Is RAG the same as fine-tuning?
    No. Fine-tuning changes a model's behavior through additional training, while RAG retrieves external information and adds it to the model's context at query time. They solve different problems and can also be used together.
    Does RAG eliminate AI hallucination?
    No. RAG can reduce the risk of unsupported answers by providing relevant source information to the model, but it does not guarantee that every generated response will be correct. Retrieval quality, prompt design, evaluation, and appropriate guardrails are still important.
    What type of data can RAG use?
    RAG systems can retrieve information from sources such as documents, PDFs, knowledge bases, websites, product catalogs, internal wikis, databases, and other structured or unstructured data sources, depending on the system architecture.
    Does RAG require retraining the language model?
    No. A key advantage of RAG is that the external knowledge source can be updated without retraining the underlying language model. The application retrieves the latest available information when processing a query.
    When should I use RAG instead of fine-tuning?
    RAG is generally useful when the application needs access to current, private, or domain-specific information. Fine-tuning is more focused on changing model behavior, style, or task-specific output patterns. The appropriate approach depends on the application's requirements.
    How is RAG different from a normal LLM?
    A normal LLM generates responses primarily from the knowledge and patterns learned during training. A RAG application adds a retrieval step that finds relevant information from an external knowledge source and provides that information to the model before generating the response.
    How can I build a RAG application?
    A production RAG application typically requires document ingestion, chunking, embeddings, retrieval, context construction, generation, evaluation, and deployment. If you need help building one, see the RAG development services page.

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